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Carnival Hires Shaquille O'Neal as "Chief Fun Officer"

Michael Bonislawski

Michael Bonislawski is an experienced entertainer and industry executive whose Las Vegas-based company provides talent across the United States. Throughout his career, Michael Bonislawski has worked at a number of different venues, including a stint with Carnival Cruise Lines.

On Jan. 11, 2018, Carnival Cruise Lines announced former NBA great Shaquille O’Neal as the new “Chief Fun Officer” for the company. Carnival created the role for the superstar in concert with the cruise line’s new “Choose Fun” marketing campaign, which debuted earlier that week. Shaq will serve as a brand ambassador and be the focus of promotional videos and social media campaigns. In his first video, he gave a quick tour of the Carnival Vista ship.
In her comments, Carnival President Christine Duffy talked about the unique appeal Shaq brings to the Carnival brand. She said his “larger-than-life personality” perfectly represents the fun, engaging spirit the cruise line looks to offer its customers.

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